The Concept

We delved into Smythson’s 1909 catalogue and discovered their unique dinner table condiment shaker, ‘The Chauffeur’. This charming figurine, crafted from oxidised silver, was created by Frank Smythson himself. — (See the archive page below)

For this campaign, we re-imagined the character into our 'Midnight Maker,' who works tirelessly to bring to life the workshop with the festive spirit of Christmas.