The Concept
We delved into Smythson’s 1909 catalogue and discovered their unique dinner table condiment shaker, ‘The Chauffeur’. This charming figurine, crafted from oxidised silver, was created by Frank Smythson himself. — (See the archive page below)
For this campaign, we re-imagined the character into our 'Midnight Maker,' who works tirelessly to bring to life the workshop with the festive spirit of Christmas.
My Role — Lead Designer & Art Director
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Smythson Archive: ‘The Chauffeur’, 1909
Left: Initial storyboard sketch
Handwritten Title
Character Development
Left: Original Smythson ‘The Chauffeur’, 1909 — Right: ‘The Midnight Maker’, 2023 - Character Design