The Brief
To create a social campaign for Smythson that launches the new colour block collection, ‘Colour Your Days’. Agency: Otherway.
The Concept
This campaign combines Smythson’s excellence in paper and stationery, with the conceptual idea of renewal, joy and hope at Spring time. It plays on the idea that wherever we find our colourful, crafted Smythson’s products, we find that Spring physically and metaphorically blooms around us.
My Role — Lead Designer & Art Director
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