A selection of campaigns and seasonal launches created for Smythson over the course of a year, spanning digital, social and brand storytelling.
CONCEPT
Inspired by Cowshed's Somerset roots, we reimagined the brand through the lens of the British countryside. A bespoke collection of hand-painted botanicals by Reeta Ek forms the heart of the identity, creating an expressive visual language that grows throughout the brand world. Paired with a refined packaging system and refreshed tone of voice, the result reconnects Cowshed with its heritage while feeling distinctly contemporary.
ROLE
Design Director at Otherway London
CONCEPT
A celebration of the hands, tools and machines behind Smythson's Soho notebook. Inspired by the natural rhythm of the making process, the campaign transforms moments of craftsmanship into a choreographed digital experience, revealing the precision and care behind every product.
CONCEPT
To launch Smythson's Spring collection, we created a campaign inspired by the arrival of the season itself. Handcrafted paper flowers, colour-matched to the collection, bloom around each product, celebrating British craftsmanship while reflecting the optimism, renewal and vibrancy of spring.
CONCEPT
To launch Smythson's new green collection, we created a digital campaign inspired by the unfurling of spring. Through crafted CGI, the collection gradually emerges as leaves unfold, celebrating the arrival of a new season while echoing the precision and craftsmanship behind every product.
