The Brief

Design and Art Direction for the launch campaign of the Pandora ME collection. The ‘ME’ range is infinitely adaptable for endless styles, the products allow you to create and recreate your look over and over.

The Concept

The layered and modular design system is inspired by the adaptability of the collection. The images are bound together with CGI Pandora links and the animation style mimics the idea of re-styling and swapping of charms.

My Role — Lead Designer

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Product Photography Art Direction

A graphic and pink tonal Art Direction for Pandora Me’s product photography. We show multiple products using reflection trickery and use the mirrors to create angular compositions.

Product photography by Caroline Leeming.