Naked Paper’s new identity is rooted in a powerful, honest idea: “It’s brown because it’s greener.” Formerly known as Naked Sprout, the brand has been repositioned and renamed to better reflect its mission and values. The rebrand embraces simplicity, sustainability, and transparency by avoiding bleach, gloss, and greenwashing. Instead, it presents a stripped-back, unbleached look that reflects the natural state of the product itself.
As a certified B Corp™, Naked Paper doesn’t just talk about being eco-conscious. Sustainability is built into the core of what they do, reflected in both their product and their principles. The new branding steps confidently into the spotlight with an unapologetically natural identity, championing minimalism and environmental integrity in a way that feels both bold and authentic.
