The Brief

To create a brand world for Johnnie Blonde. A new, bright tasting whisky from the team at Johnnie Walker. Agency: Anomaly.

The Concept

The visual world is set in the height of summer. The shadows are long, the colours are sun-bleached and the drink is served ice cold. This is a whisky that is fun and doesn’t take itself too seriously. This is Johnnie Blonde.

My Role — Designer & Art Director

Anomaly Team:

Behrad Taherparvar, Amy Straker-Lonnen, Alice Goodrich, Lara Baxter, Peggy Wang, Rhiannon Brackpool