The Concept
We created looping idents for Fortnum's which focus on key Christmas products such as Hampers, Champagne, and Pickled Brussel Sprouts. The idents were designed to capture the festive spirit of the brand, using a combination of animation and live action. The visuals are playful and vibrant, with music that is festive and designed to reflect the product GIF. The quick idents were designed to leave a lasting impression of Fortnum's festive offering.
The GIFs may take a moment to load!
My Role — Lead Art Director and Designer
GIFs might take a moment to load!
Instagram Comments
‘Thank you for reminding and reassuring us all that Christmas is luxurious, stylish and classy’
‘Wow congratulations to whoever made this video, well done! I loved the teapot train’
‘I have all the child-like excitement over your Christmas adulting offerings!
‘I would love to have a F&M Ferris wheel’
‘Nothing says festive like Fortnums. The original makers of merriment indeed’
‘Really amazing and affected me. What a nice visual show’