THE ART DIRECTION brief:
The art direction is inspired by the tradition of an ‘Easter Egg Hunt.’ The product styling should purposefully nestle amongst lush green grass and vibrant flowerbeds. The camera angles should convey the feeling of discovering the products during an Easter Egg hunt, while the lighting should reflect the warmth of a beautiful Spring day.
Creative Agency: Otherway London, Photography: DTA
The art direction was then translated into a film by another agency: