The Concept

The redesign of the Decem labels aimed to create a softer, more feminine aesthetic. We commissioned illustrator Meredith Schomburg, and I crafted the brief to capture the essence of social drinking. The design features energetic scenes of people enjoying gin, including drinks being poured, an oversized gin copa glass, and smiling faces.

Foiling and spot gloss finishes on the illustrations and copy sections add a tactile experience. The information was organised in a simple, elegant style, using a mix of nicely cut serif and sans-serif fonts.