CONCEPT
Inspired by Cowshed's Somerset roots, we reimagined the brand through the lens of the British countryside. A bespoke collection of hand-painted botanicals by Reeta Ek forms the heart of the identity, creating an expressive visual language that grows throughout the brand world. Paired with a refined packaging system and refreshed tone of voice, the result reconnects Cowshed with its heritage while feeling distinctly contemporary.

ROLE
Design Director at Otherway London

PRESS
Creative Boom